It’s Not All About You

In previous articles, we’ve talked about banishing meaningless phrases from your web pages and the need to keep the content current, to ensure that your visitors keep returning. People don’t actually read web copy, at least not in detail, but rather tend to scan it very quickly.

Consequently, you have very little time to grab and hold their attention, so your copy has to be both compelling and interesting. One thing that might actually prevent you from achieving this is the need to keep the head of the company happy, by featuring them prominently on your web pages.

However, even if you have a well-known, celebrity CEO, no really cares what they’ve got to say, unless they’re making some earth-shattering announcement. And even this would have to be about the company’s product or industry, such as a comment or statement that’s directly relevant to the person reading the copy. The owners of the company often believe that people care about their opinion on any given number of topics and trust them implicitly, but this simply isn’t the case. It might certainly be something of a challenge to actually persuade your boss of this, but it still needs to be done.

I have extensive experience in writing for a wide range of industries and markets. Contact me directly for details of rates and fees regarding copywriting services.