Keeping It Current

Once your website’s been established for a while, you’ll doubtless have some regular visitors. However, as comfortable as they may be with everything that you have displayed online, you can’t take this traffic for granted.

Yes, your home page serves an introduction to your site, products and services, as well as a way to attract that all-important initial visit. However, in order to keep people interested in your site, keep the home page fresh, so that it doesn’t look exactly the same every time to those frequent visitors. This might appear to be a challenge, since you’ve spent considerable time and effort to create a memorable home page, but there are a number of things that you can try to do to keep your content current. After all, you don’t want people to think that you’re not paying attention to your business and your customers.