Copywriting for Social Media, Websites, and Business – Part Nine
Making an Impression
Remember that old saying that ‘you only get one chance to make a first impression’? It could refer to you meeting someone for the first time, whether on a social level or for business purposes. Maybe it was connected to your choice of a colour scheme for your corporate identity, your style of print advertising, your company logos featured on your vehicles, even your shop window displays at your main business premises. It could be related to your choice of clothes for a social engagement or for an important business meeting. It could even refer to the type of handshake you employed when encountering new people or business associates. In the incredibly interconnected modern world, a good first impression is still very important and today your website is often the first place people will encounter you and your company, along with your products and services.
When it comes to designing your website, you can’t simply put your current brochures online, because writing for the Internet is very different to the writing that’s used for traditional printed materials. On the web, you only have seconds to grab and hold someone’s attention, since people typically only scan online pages very quickly. However, your site must also provide all the relevant information that people are looking for, yet not get bogged down with too many details. Well-written text can also help to improve your ranking with major search engines and this could make all the difference between your company’s success and failure. Potential clients will always appreciate being able to locate what they’re looking for quickly and easily, which translates into good customer service on your part.
Your online copy reflects on your professionalism or indeed on your lack of it. You always need to take pride in what you have on the web, which is potentially visible to millions or people all over the world, twenty four hours a day, seven days a week. If it appears that you don’t really care what your website looks like, your potential, or even your existing, customers will assume that your products and services may be similarly slipshod. The quality of content on your site will always have a positive or negative effect on your visitors. These days, you still only get one chance to make a first impression, so make sure that your website’s visitors always get a positive one.
I have extensive experience in writing for a wide range of industries and markets. Contact me directly for details of rates and fees regarding copywriting services.
