Copywriting for Social Media, Websites, and Business – Part Four
Meaningless Phrases
Perhaps your website uses the infamous phrase inviting people to ‘visit us for all your (insert industry sector here) needs’?
While this no doubt represents a very pleasant invitation, it doesn’t really say much about you. Nor does a claim to offer ‘the very best in customer service’ or to posses anything that is ‘state of the art’. If the home page on your website includes such words as ‘our 80,000 square foot facility is state of the art’, what does that actually mean and more importantly, why would your customers care? What benefits does the size of your building actually provide the customer with? Size may matter to you, but what matters most to your client is whether, for example, you can provide difficult to obtain, fully warranted parts, that can be shipped overnight at a cost that’s 20% less than your competitors. This is the sort of thing people want to know in order to buy from you and pointless buzzwords and catchphrases will do nothing to inspire ongoing customer loyalty.
An experienced copywriter can help you ensure that you have the right kinds of words and phrases on all of your web pages. If you can avoid using empty phrases and meaningless slogans, your website will appear far more professional to both existing and potential customers.
I have extensive experience in writing for a wide range of industries and markets. Contact me directly for details of rates and fees regarding copywriting services.
