Copywriting for Social Media, Websites, and Business – Part Eleven
Killer Headlines
On the internet, you need to stand out from the crowd as much as possible if you want to get noticed. However, just having a cool-looking website or even a fabulous product isn’t always guaranteed to do the job. You need to retain the customer’s attention for long enough to actually have a chance at doing business with them. You have very little time before the person clicks away to visit another site, possibly belonging to one of your competitors, so you need to have riveting headlines on your web pages, something copywriters are trained to produce.
Think about it in terms of books or newspapers, if you prefer. A title can make or break a book in terms of sales. The title entices you to pick up the book, check out the front cover then read the back cover synopsis to see what the story’s all about. These things are all important, but the title is what grabs the reader’s attention in the first place. Similarly with newspapers, the headline on the front page is what encourages you to pick that paper and read the rest of the article. This is also what separates that particular newspaper from the other publications beside it on the rack.
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