Oct 23, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Four

Meaningless Phrases Perhaps your website uses the infamous phrase inviting people to ‘visit us for all your (insert industry sector here) needs’? While this no doubt represents a very pleasant invitation, it doesn’t really say much about you. Nor does a claim to offer ‘the very best in customer service’ or to posses anything that is ‘state of the art’. If the home... read more

Oct 22, 2015 Posted by Simon Rose

Writing Articles to Publish – Saturday, November 7 at Mount Royal University

The Writing Articles to Publish class takes place at Mount Royal University on Saturday, November 7, 10 am to 4 pm. Have you ever read a novel, short story or nonfiction article and thought, “I could have written that”? This workshop shows you where to find ideas and turn them into a marketable venture. Half the class is spent exploring novels, short stories and non-fiction projects from concept to... read more

Oct 21, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Three

The Art of Saying Nothing “A tale told by an idiot, full of sound and fury, signifying nothing.” This famous line from Macbeth by William Shakespeare, who never actually composed any copy for the web, could nonetheless apply to so much of the text we all come across from time to time when surfing the internet. How many times have you encountered the meaningless phrase ‘second to... read more

Oct 18, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Two

Online Brochure Not Brochure Online Many companies make the mistake of simply putting their brochure online when they have a website created. After all, they already have all the information aimed at potential customers in printed form, so why not put it all online? The details are already in existence and have worked perfectly well so far, so why not just use the text on your website? Surely it’s... read more

Oct 17, 2015 Posted by Simon Rose

Writing for Children and Young Adults – Classes at Mount Royal University November/December

Writing for Children and Young Adults Evening classes at Mount Royal University in Calgary from November 4 to December 2, 6.30 pm to 9.30 pm. Please note there is no class on November 11. Explore the process of writing books for children and young adults aged 8 to 12. Focus on structure, character development and research, and their importance in your stories. Examine how to turn a creative story idea... read more