Oct 29, 2015
Copywriting for Social Media, Websites, and Business – Part Six
Sad Slogans You need to ensure that the text on your website actually says something meaningful. How about some of these pointless expressions that are frequently seen on company websites? ‘We are fully committed to your success.’ This is an interesting statement since they haven’t met you yet, so you certainly have to wonder what form this commitment might actually take. ‘We are a... read more
Oct 28, 2015
Writing for Children and Young Adults – Classes at Mount Royal University November/December
Writing for Children and Young Adults Evening classes at Mount Royal University in Calgary from November 4 to December 2, 6.30 pm to 9.30 pm. Please note there is no class on November 11. Explore the process of writing books for children and young adults aged 8 to 12. Focus on structure, character development and research, and their importance in your stories. Examine how to turn a creative story idea... read more
Oct 27, 2015
Writing & Publishing for Children & Teens – Class with Chinook Learning Services
In this half-day class, participants learn how to write a novel for children and teens. Discover where writers get their ideas and how they turn them into stories. Learn about the basics of story structure, creation of characters, importance of editing and revision, and approaching publishers. All participants will also have the opportunity to have a 1000-word piece of work assessed by the instructor. The... read more
Oct 25, 2015
Copywriting for Social Media, Websites, and Business – Part Five
Empty Expressions On your website, it’s very important not to include empty expressions that mean nothing. Here are a few examples of the meaningless phrases seen all too often online. ‘A reputation for quality.’ This makes me curious as to where this reputation of yours originates from and what you did to earn it. ‘We stand behind our product and/or service.’ I know what this... read more
Oct 24, 2015