Nov 16, 2015
Copywriting for Social Media, Websites, and Business – Part Twelve
Attracting Attention The headlines are a crucial component of your web pages, so don’t neglect them if you seriously want to increase your traffic. If the headlines fail to do their job, no one’s going to take the time to read the copy underneath them, no matter how well it is written or how wonderful your company or your products and services may be. Take time to think about those headlines.... read more
Nov 14, 2015
Book Signing at Chapters Crowfoot, November 14
This Saturday, I’ll be at Chapters Crowfoot in Calgary from 11 am to 5 pm. I’ll be signing copies of The Alchemist’s Portrait, The Sorcerer’s Letterbox, The Clone Conspiracy, The Emerald Curse, The Heretic’s Tomb, The Doomsday Mask, The Time Camera, The Sphere of Septimus, and Flashback. Chapters is located at 66 Crowfoot Terrace NW in Calgary. Hope to see you... read more
Nov 13, 2015
Copywriting for Social Media, Websites, and Business – Part Eleven
Killer Headlines On the internet, you need to stand out from the crowd as much as possible if you want to get noticed. However, just having a cool-looking website or even a fabulous product isn’t always guaranteed to do the job. You need to retain the customer’s attention for long enough to actually have a chance at doing business with them. You have very little time before the person clicks... read more
Nov 11, 2015
Copywriting for Social Media, Websites, and Business – Part Ten
Insider Knowledge As a copywriter, I’m often asked how I can compose copy and write about subjects that are not within my realm of expertise? I’m an author of novels, so you could easily ask the same question about fiction. After all, how can anyone write about time travel, other dimensions, or incredible journeys to distant alien planets without actually experiencing these kinds of things?... read more
Nov 10, 2015