Dec 9, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Twenty-One

Maintaining Your Focus What’s the ultimate purpose of the company’s new website? Why are you having this thing put together at considerable cost, involving a great deal of time, effort and attention to detail? If all you’re trying to do is keep your chief executive happy, making him or her look good online, massage their ego, then go right ahead. But wouldn’t it be better to... read more

Dec 7, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Twenty

It’s Not All About You In previous articles, we’ve talked about banishing meaningless phrases from your web pages and the need to keep the content current, to ensure that your visitors keep returning. People don’t actually read web copy, at least not in detail, but rather tend to scan it very quickly. Consequently, you have very little time to grab and hold their attention, so your copy... read more

Dec 5, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Nineteen

Stay in the Loop We’ve all seen those counters that still appear on some websites. These are great if they show that you’re the ten millionth visitor in the last twelve months, indicating that the site is of interest to a great many people. However, they give a very different impression if they reveal that you’re the one hundredth visitor since January 2001. Yes, we’re all busier... read more

Dec 3, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Eighteen

Being Newsworthy and Relevant You can put some links on your home page, for example, to archives of newsletters or links to new articles that might be of interest to your visitors. You can also have news feeds from other websites, all of them relevant to your kind of business and to your existing and potential customers. These could even include recent announcements about a new development in the... read more

Dec 1, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Seventeen

Keeping It Current Once your website’s been established for a while, you’ll doubtless have some regular visitors. However, as comfortable as they may be with everything that you have displayed online, you can’t take this traffic for granted. Yes, your home page serves an introduction to your site, products and services, as well as a way to attract that all-important initial visit.... read more