Dec 5, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Nineteen

Stay in the Loop We’ve all seen those counters that still appear on some websites. These are great if they show that you’re the ten millionth visitor in the last twelve months, indicating that the site is of interest to a great many people. However, they give a very different impression if they reveal that you’re the one hundredth visitor since January 2001. Yes, we’re all busier... read more

Dec 3, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Eighteen

Being Newsworthy and Relevant You can put some links on your home page, for example, to archives of newsletters or links to new articles that might be of interest to your visitors. You can also have news feeds from other websites, all of them relevant to your kind of business and to your existing and potential customers. These could even include recent announcements about a new development in the... read more

Dec 1, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Seventeen

Keeping It Current Once your website’s been established for a while, you’ll doubtless have some regular visitors. However, as comfortable as they may be with everything that you have displayed online, you can’t take this traffic for granted. Yes, your home page serves an introduction to your site, products and services, as well as a way to attract that all-important initial visit.... read more

Nov 30, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Sixteen

Web Wordsmiths While advertising is of course very much a part of the Internet, people find their way to their destination online by the use of search engines. Consequently, on your website you’re not trying to attract the attention of a reader or a viewer while they’re doing something else, as is the case with other media. People reading your content have arrived at your site because... read more

Nov 25, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Fifteen

Web Content – A Different Kind of Writing People who visit websites and study the content have a different mindset compared to when they’re checking out a commercial on TV or on the radio or a print ad in a newspaper or magazine. Think about it. You’re reading a magazine, even if you’re waiting in the dentist’s office or somewhere similar, because you’re interested in... read more