Dec 14, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Twenty-Four

Writing Good – English Errors on the Web We’ve all seen those funny signs and ads, featuring incorrect translations in non-English speaking countries or more alarmingly, from parts of the world where English is spoken and where the company or organization should know better. The poor use of English also infiltrated the corporate world’s internal memos and documents quite some time ago.... read more

Dec 11, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Twenty-Three

How Hard Can it Be? When it comes to writing, some people still ask, “how hard can it be?” Think for a minute about that question. Just because you’ve seen a few medical shows on TV over the years, would you consider yourself capable of performing surgery on someone? And would you consider removing one of your own teeth or would you always consult a dentist about performing such a... read more

Dec 10, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Twenty-Two

Writing by Writers This might seem to be stating the obvious, but was inspired by the continuing trend of people deciding against using a professional to compose their website copy. Some people even go to the trouble of contacting an experienced copywriter, give them all the information the writer needs to provide a detailed quote, and then still decide they’ll try to do it themselves. Or maybe that... read more

Dec 9, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Twenty-One

Maintaining Your Focus What’s the ultimate purpose of the company’s new website? Why are you having this thing put together at considerable cost, involving a great deal of time, effort and attention to detail? If all you’re trying to do is keep your chief executive happy, making him or her look good online, massage their ego, then go right ahead. But wouldn’t it be better to... read more

Dec 7, 2015 Posted by Simon Rose

Copywriting for Social Media, Websites, and Business – Part Twenty

It’s Not All About You In previous articles, we’ve talked about banishing meaningless phrases from your web pages and the need to keep the content current, to ensure that your visitors keep returning. People don’t actually read web copy, at least not in detail, but rather tend to scan it very quickly. Consequently, you have very little time to grab and hold their attention, so your copy... read more