Web Content – A Different Kind of Writing

People who visit websites and study the content have a different mindset compared to when they’re checking out a commercial on TV or on the radio or a print ad in a newspaper or magazine.

Think about it. You’re reading a magazine, even if you’re waiting in the dentist’s office or somewhere similar, because you’re interested in the articles and stories. It’s the same with TV. You’re watching the news, a sitcom, a documentary, or some other show. With radio, when you’re in the car, you’re listening to the music, maybe the chat from the announcers, or the traffic and weather reports. Whatever it is you’re doing, the aim of the advertiser is to cut into that activity and send you a message in order to try to sell you their product or service. These messages occur during commercial breaks on TV and radio and with eye-catching ads on just about every page of a magazine.