Copywriting for Social Media, Websites, and Business – Part Two
Online Brochure Not Brochure Online
Many companies make the mistake of simply putting their brochure online when they have a website created. After all, they already have all the information aimed at potential customers in printed form, so why not put it all online? The details are already in existence and have worked perfectly well so far, so why not just use the text on your website? Surely it’s the same thing, isn’t it? The truth is, you can’t simply put your brochures online, because writing for the internet is very different to writing for traditional printed materials, whether they are brochures, catalogues or even direct mail pieces. You only have seconds to grab and hold someone’s attention on the web, since people typically scan text very quickly.
Website pages have to be created with the impatient reader in mind. The writing of website copy is a specialized area, since your site must provide all the relevant information, yet not get bogged down with too many details. Well-written, yet concise, text can also help improve your company’s ranking with search engines, which could make all the difference between success and failure. Featuring all the details from your brochures on your newly created web pages may simply encourage people to dismiss your company and its products in a matter of seconds, if your home page appears to be overloaded with text. Potential clients will always appreciate being able to locate what they are looking for quickly and easily. They’ll be able to do this if your pages are well written and organized properly, and that translates into good customer service.
This is where the experienced copywriter comes in. Hiring a professional to compose the content is one of the most important decisions you can make when planning or improving your website.
I have extensive experience in writing for a wide range of industries and markets. Contact me directly for details of rates and fees regarding copywriting services.
