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Website Content

The Importance of First Impressions

A good first impression is still very important and your website is often the first place people will encounter your company and it’s products and services.

You can’t simply put your brochures online, because writing for the Internet is very different than for traditional printed materials. On the web, you only have seconds to grab and hold someone’s attention, since people typically scan pages quickly. However, your site must also provide all the relevant information, yet not get bogged down with too many details.

Well-written text can also help improve your ranking with search engines and could make all the difference between success and failure. Potential clients will also appreciate being able to locate what they’re looking for quickly and easily, which translates into good customer service.

Here’s just a small selection of websites for which I composed the majority of the content.

Basement Builders                                                            Urban Upgrade

NewInfills.ca                                                                      Color Right Now

Benchmark Data Solutions New West Equipment
DeltaTech Big Hill Electrical Services
Rite-Way Powder Coating Range Mobility
Tracker Locating Quattro Energy

 

A Professional Image

Your online copy reflects your professionalism or lack of it. You need to take pride in what you have on the web. If it appears you don’t really care what your site looks like, the customer will assume your products may be similarly slipshod. The quality of content on your site will always have a positive or negative effect on your visitors. You only get one chance to make a first impression, so make sure that your visitors get a positive one.

I offer both hourly rates and flat fees, based on the requirements of the project. Please contact me directly for rates and fees for copywriting for website content.

The Social Media Writer’s Guide

Social Media Guide front

The Social Media Writer’s Guide examines the importance of engaging a professional writer to handle an organization’s website, social media, and business communications.

This book examines the creation of clear, concise, and relevant website and other online content that both attracts and retains the visitor’s attention.

It explores the use of headlines, the incorporation of keywords, the benefits of the correct use of English, the pitfalls of intentional and accidental errors, and the importance of engaging a professional copywriter to handle a company’s business communications.

The Social Media Writer’s Guide is available as both an ebook and a paperback on Amazon.

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